Bankwest Business Head of Business & Private Banking Mark Reid today announced the bank's intention to strengthen its presence in the business broker channel
Similarly to his previous role in Bankwest Retail, Reid is building a new divisional approach to the Sales & Service model of the Business division.
Mr Reid has spent the initial two months in his role gaining a sound understanding of the division and identifying opportunities to strengthen the bank's position.
As part of this evaluation, Reid has identified an opportunity in the Business bank to intensify the bank's Business broker presence.
Immediate plans to support this include the upcoming launch of the dedicated business broker website and constructing a broker strategy for the Business bank moving forward.
Aaron Milburn, Head of Retail Broker Sales, will support Reid and work within Bankwest Business to build a broker strategy for the Business bank.
Mr Reid said the assistance Aaron will provide in putting the strategy together will be a great support to the overall direction of Bankwest in the broker channel in line with the new Business strategic focus.
"I am confident that with Aaron's support, we will shape the best fit-for-purpose business broker model," Mr Reid said.
"Further to this, Aaron's well established relationship with the external broker community provides a strong foundation to complement Bankwest Business' success to date across the broker channel."
Aaron will continue to retain relationships in the retail broker channel, with the support of Ian Rakhit, Head of Specialist Banking, Bankwest Retail.
