Cost-of-living crunch has spending stall as West Aussies retreat

21 June 2023

Bankwest’s latest Spend Trends analysis has highlighted the cost-of-living crunch facing Western Australians, with spending having stagnated for the third consecutive month in the face of increasing financial headwinds.

Bankwest’s Spend Trends report tracks WA customer credit and debit activity to identify insights into community responses to economic conditions, with transactions activity having stalled for the third consecutive month.

The number of customers transacting (2%), and the value (1%) and volume (0%) of those transactions in May either plateaued or showed negligible signs of growth month-on-month, as the community put the skids on spending.

Even the year-on-year figures were negligible and in single-figure growth, indicating the extent of hip-pocket strain.

Education was the only sector to show significant growth in the number of customers transacting (55%) and the volume of transactions (23%) month-on-month, but the increase was expected with the school term resuming.

All other sectors showed negligible growth or declines in the number of customers transacting, with discretionary sectors feeling the squeeze, as shown by Electrical Appliance retailers (5% month-on-month; -29% year-on-year).

The brakes were even applied in the travel sector, which had been experiencing a revival following the pandemic, with Airline, Travel Agency, and Auto Rental all stalling or declining in spending volumes month-on-month.

Volumes in sectors associated with essentials, such as Food Stores/Warehouses and Pharmacies, remained steady month-on-month and year-on-year, suggesting tightened purse strings had little room left for tightening.

The year-on-year difference between the value (9%) and volume (6%) of transactions, which has been an indicator of cost-of-living pressures over the past year, remained aligned, suggesting the imbalance continued to ease.

Bankwest General Manager Everyday Banking Philippa Costanzo said: “The current economic environment is one in which many Western Australians are feeling challenged, and these Spend Trends figures highlight that.

“We can see that there is very little spending activity month-on-month in any sector unless it aligns with an expected milestone, such as the growth of Education with the resumption of the school year.

“Even those sectors that have experienced growth in the number of customers transacting, or the value or volume of those transactions, would likely be hesitant to label it ‘growth’, given the small nature of the increases.

“We want Bankwest customers to know that we’re here to support them and, if they are experiencing financial hardship or are concerned that they could in the future, we urge them contact us as soon as possible.”

Overall transaction change

  Number of customers transacting
(%)
Total volume of transactions
(%)
Total value of transactions
(%)
Month-on-Month
Apr 23-v-May 23
+2
0
+1
Year-on-Year
May 22-v-May 23
1
+6
+9
 
Number of customers transacting
(%)
Total volume of transactions
(%)
Total value of transactions
(%)
Month-on-Month
Apr 23-v-May 23
+2
0
+1
Year-on-Year
May 22-v-May 23
1
+6
+9

Focus on inflation

Top sectors by difference between transaction value and volume growth from May 22-May 23

  Volume
(%)
Value
(%)
Difference
(%)
Electrical appliances
-3
+36
39
Department stores
-13
+3
16
Hotel/ Motel
+29
+44
15
Repair shops
0
+11
11
Discount stores
+5
+8
10
 
Volume
(%)
Value
(%)
Difference
(%)
Electrical appliances
-3
+36
39
Department stores
-13
+3
16
Hotel/ Motel
+29
+44
15
Repair shops
0
+11
11
Discount stores
+5
+8
10

Where Western Australians are spending Month-on-Month

Sectors by volume of unique customers transacting
Biggest growth in number of unique customers transacting % Smallest growth in number of unique customers transacting %
Education
+55
Sporting/Toy stores
-7
Airline
+8
Hotel/Motel
-7
Department stores
+7
Recreation
-5
Professional svcs
+5
Travel agency
-4
Electrical appliance
+5
Interior furnishings
-3
Biggest growth in number of unique customers transacting
%
Smallest growth in number of unique customers transacting
%
Education
+55
Sporting/Toy stores
-7
Airline
+8
Hotel/Motel
-7
Department stores
+7
Recreation
-5
Professional svcs
+5
Travel agency
-4
Electrical appliance
+5
Interior furnishings
-3

Where Western Australians are spending Year-on-Year

Sectors by volume of unique customers transacting
Biggest growth in number of unique customers transacting % Smallest growth in number of unique customers transacting %
Travel agency
+42
Electric appliance
-29
Education
+18
Department stores
-16
Other transport
+16
Hotel/Motel
-10
Airlines
+15
Repair shops
-10
Auto rental
+11
Discount stores
-5
Biggest growth in number of unique customers transacting
%
Smallest growth in number of unique customers transacting
%
Travel agency
+42
Electric appliance
-29
Education
+18
Department stores
-16
Other transport
+16
Hotel/Motel
-10
Airlines
+15
Repair shops
-10
Auto rental
+11
Discount stores
-5

Month-on-month (Apr 23-May 23) top 5 sectors by …

Biggest growth in volume % Smallest growth in volume % Biggest growth in value % Smallest growth in value %
Education
+23
Hotel/Motel
-11
Recreation
+8
Education
-20
Other services
+8
Discount stores
-10
Travel agency
+5
Discount stores
-8
Pharmacies
+7
Sporting/Toy stores
-9
Hardware
+5
Hotel/Motel
-5
Repair shops
+6
Interior furnishings
-5
Vehicles
+3
Service stations
-4
Electric appliance
+5
Food stores/Wrhs
-3
Other services
+3
Airline
-3
Biggest growth in volume
%
Smallest growth in volume
%
Biggest growth in value
%
Smallest growth in value
%
Education
+23
Hotel/Motel
-11
Recreation
+8
Education
-20
Other services
+8
Discount stores
-10
Travel agency
+5
Discount stores
-8
Pharmacies
+7
Sporting/Toy stores
-9
Hardware
+5
Hotel/Motel
-5
Repair shops
+6
Interior furnishings
-5
Vehicles
+3
Service stations
-4
Electric appliance
+5
Food stores/Wrhs
-3
Other services
+3
Airline
-3

Year-on-year (Feb22-v-Feb 23) top 5 sectors by …

Biggest growth in volume % Smallest growth in volume % Biggest growth in value % Smallest growth in value %
Travel agency
+50
Department stores
-13
Hotel/Motel
+44
Sporting/Toy stores
-7
Other transport
+33
Interior furnishings
-6
Electric appliance
+36
Mail order
-4
Hotel/Motel
+29
Sporting/Toy stores
-5
Other transport
+15
Hardware
-3
Airline
+25
Electric appliance
-3
Recreation
+11
Interior furnishings
-3
Auto rental
+21
Hardware
-2
Repair shops
+11
Service stations
-2
Biggest growth in volume
%
Smallest growth in volume
%
Biggest growth in value
%
Smallest growth in value
%
Travel agency
+50
Department stores
-13
Hotel/Motel
+44
Sporting/Toy stores
-7
Other transport
+33
Interior furnishings
-6
Electric appliance
+36
Mail order
-4
Hotel/Motel
+29
Sporting/Toy stores
-5
Other transport
+15
Hardware
-3
Airline
+25
Electric appliance
-3
Recreation
+11
Interior furnishings
-3
Auto rental
+21
Hardware
-2
Repair shops
+11
Service stations
-2

Sector examples

Sector Examples
Airlines
Self-explanatory
Auto rental
Self-explanatory (general and commercial)
Clothing stores
Single-brand stores, as opposed to multi-brand department Store retailers
Department stores
Large department stores and chains, not including discount department stores
Discount stores
Discount department stores and budget lifestyle and homeware retailers
Electrical appliance
Whitegoods retailers, home entertainment stores, mobile and computing device outlets, computer games
Food stores/Warehouses
Includes grocery stores, as well as wholesale food distribution warehouses
Hardware
Hardware retailers and chains, landscaping specialists, home DIY retailers
Hotels/Motels
Self-explanatory
Other retail
Online marketplaces, online arms of bricks-and-mortar retailers, discount department stores, liquor stores
Other services
Courier services, public administration, newspaper subscriptions, roadside assistance companies
Other transport
Ride sharing companies, taxis, private and public paid parking
Pharmacies
Self-explanatory
Professional services
All types of insurance, waste disposal services
Quasi cash
Casino and gambling activities
Repair shops
Cobblers, tailors, electrical appliance repairs, watchmakers, mobile phone repairs
Restaurants/Bars
Self-explanatory
Service stations
Self-explanatory
Sporting/Toy stores
Non-digital game retailers, outdoor recreation stores, sporting goods, apparel and footwear outlets
Travel agencies
Self-explanatory (online and bricks-and-mortar)
Utilities
Typical utility services, streaming services
Vehicles
Automotive dealerships, automotive and car care accessory retailers, repairs and servicing
Sector
Examples
Airlines
Self-explanatory
Auto rental
Self-explanatory (general and commercial)
Clothing stores
Single-brand stores, as opposed to multi-brand department Store retailers
Department stores
Large department stores and chains, not including discount department stores
Discount stores
Discount department stores and budget lifestyle and homeware retailers
Electrical appliance
Whitegoods retailers, home entertainment stores, mobile and computing device outlets, computer games
Food stores/Warehouses
Includes grocery stores, as well as wholesale food distribution warehouses
Hardware
Hardware retailers and chains, landscaping specialists, home DIY retailers
Hotels/Motels
Self-explanatory
Other retail
Online marketplaces, online arms of bricks-and-mortar retailers, discount department stores, liquor stores
Other services
Courier services, public administration, newspaper subscriptions, roadside assistance companies
Other transport
Ride sharing companies, taxis, private and public paid parking
Pharmacies
Self-explanatory
Professional services
All types of insurance, waste disposal services
Quasi cash
Casino and gambling activities
Repair shops
Cobblers, tailors, electrical appliance repairs, watchmakers, mobile phone repairs
Restaurants/Bars
Self-explanatory
Service stations
Self-explanatory
Sporting/Toy stores
Non-digital game retailers, outdoor recreation stores, sporting goods, apparel and footwear outlets
Travel agencies
Self-explanatory (online and bricks-and-mortar)
Utilities
Typical utility services, streaming services
Vehicles
Automotive dealerships, automotive and car care accessory retailers, repairs and servicing

About Bankwest
Bankwest’s vision is to deliver brilliant customer experiences every day and our purpose is to build a brighter future for all. Bankwest provides personal and business banking solutions for customers across Australia. Our customers enjoy access to an extensive network of branches and business centres, direct and third-party distribution channels, agencies and electronic banking facilities, as well as 24-hour banking on the telephone, internet and app. Bankwest, a division of Commonwealth Bank of Australia ABN 48 123 123 124 AFSL/Australian credit license 234945.

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